Ullu Learning Design
Learning Strategy & Design

Craft goal-driven training.
Spark real-world impact.

From environmental health to dementia care, we transform your developmental goals into customized, outcomes-based training that prepares your learners to make a meaningful difference.

Work Examples Contact Us
Services

Align. Design. Deliver.

Goal Alignment

We assess your learners' capabilities against your developmental goals to identify and target knowledge gaps to improve capacity for real-world impact.

Learning Design

Using the gaps identified, we design targeted learning solutions, including competency requirements, curricula, and professional development pathways.

Implementation

We partner with you to deliver engaging, outcomes-based training curated for your organization's needs, with performance indicators to measure impact.

Work Examples

Courses and case studies

Select a project to see the full case study.

Onboarding + refresher curricula
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Corporate Onboarding

Shared Services Onboarding

Global insurance firm

A global insurance firm moved to a shared services model. Over two years, built onboarding for three new roles and refresher training for two departments. One refresher reached about 600 employees globally with 92% completion.

3-module series
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Dementia & Public Health

Public Health and Dementia Series

Alzheimer’s Association

The Alzheimer’s Association needed public health training on dementia for practitioners and students. Designed and built a three-module series in Rise and Storyline, including a custom learner journal. Over 90% of learners reported increased knowledge, and the work led to a new module in the series.

20+ course curriculum
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Emergency Preparedness

Emergency Response Training

Public health institution

The pandemic exposed gaps in emergency readiness, and healthcare professionals needed training fast. Led a team of developers to build more than 20 courses in three months, including a hands-on SALT triage simulation. Courses averaged a 4.6 out of 5 rating.

30-lesson course
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Dementia Care

Caregiver as a Navigator

Emory University, Roybal Center

Family caregivers of people with dementia must navigate complex systems on their own. Led the learning strategy and a team building a 30-lesson microlearning course in Rise and Storyline. It is now being evaluated in an NIH-funded randomized study of 270 caregivers.

CME eLearning course
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Environmental Health

Health Effects of Climate Change on Children

Southeast PEHSU

Pediatricians needed guidance on talking with families about climate risks to children’s health. Partnered with four pediatricians to build a Rise and Storyline CME course built around five questions and a motivational interviewing framework. The AAP approved it for CME credit, and it launched in June 2023.

Faculty development course
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Nursing Education

Vaccine Confidence for Nursing Education

Emory University, School of Nursing

Nursing faculty needed to coach students through emotionally charged vaccine conversations, in person and on social media. Designed a Rise and Storyline course with Vyond scenarios built on motivational interviewing. Since launch, it has been adopted by three academic and clinical programs.

Interactive course
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Diabetes Prevention

Facilitation Skills for Lifestyle Coaches

Emory University, DTTAC

New lifestyle coaches needed a fast, engaging foundation in facilitation. Designed an interactive Storyline course built around a “guide for the journey” metaphor and nine facilitation techniques. Launched in 2023, it is still in use and has expanded to additional programs.

Presentations & Publications

Contributions to the field

ACRP 2027 proposal accepted, April 30 to May 3, San Diego
Presentation · 2027
ACRP 2027 (co-presenter)

Beyond Onboarding: Innovating Continuous Learning for Clinical Research Teams

ATD Super Southeast Conference 2026 program cover Article: The Balancing Act of Training Through Organizational Change
Article · October 2026
ATD Super Southeast Conference

The Balancing Act of Training Through Organizational Change

Read the article →
APHA 2024 poster: A Public Health Approach to Dementia
Poster · October 2024
APHA Annual Meeting

Partnering to Build Dementia Training for the Current and Future Public Health Workforce

Presented on behalf of the Alzheimer’s Association.

Client Feedback

What partners say

Madiha is a pleasure to work with — consistently professional and adept at leading the team forward. Her listening skills were evident every step of the way; the end product exceeded all our expectations.

Karina Maher, MD
Pediatrician

Madiha brings a depth of knowledge and creativity when designing interactive and visual elements. She's pushed us to more effectively engage learners, taking our products to the next level.

Eva Jackson, MPH, CHES
Associate Director, Healthy Brain Initiative | Alzheimer's Association

Madiha strategically guided our team in creating a culturally tailored course for Black dementia caregivers, always prioritizing the needs of the learners throughout the process.

Fayron Epps, PhD, RN, FGSA, FAAN
Adjunct Associate Professor, Nell Hodgson Woodruff School of Nursing | Emory University
Madiha Shakir
About Me

As the Research Program Director at one of the largest hospital systems in Georgia, I built a highly effective clinical research program by developing a team of over 80 professionals. That's what got me hooked on performance improvement through learning design.

Since then I've created educational programs for academic institutions like Emory University's School of Nursing and School of Public Health, the University of Virginia, non-profits like the Alzheimer's Association, and a global commercial insurance company.

Madiha Shakir, MBA
Learning Strategy and Design
Get in touch

Contact me